When we think about big companies we automatically associate Big with best, it says a number of things about our preconceptions. Big mattered, the reason for this was because we associate big with efficiency, being the best, better run, reliable, dependable, honesty, integrity, and finally Trust (the most important) As a social species we want to be able to rely on certain things, Trust is one of those elements. Our instincts are to Trust others, Con men of course have known this for a long time, their craft is to play on our predilection and turn it to their advantage. Behavioural scientists have begun to unravel what it is that makes us trust someone or something. We size up someone in a second of meeting them; first impressions count and although we may slightly revise our first impression there are powerful psychological tendencies that stop us from doing so. First impressions generally stick.

In a faceless internet world we are at our less vulnerable then we are Face to Face. Yet Human society would not function without trust, we trust friends to keep our secrets, we go out in our cars and trust that our fellow motorists are not suicidal, we travel by airplanes piloted by people we have never met and we sign on the dotted line without reading the small print, if we stopped to check the background and small print the world would slow to a standstill, we do all these things and more on trust.In an ever uncertain times we are starting to see that big is not always the Best, our Banks have betrayed our Trust they are no longer trustworthy in handling our money the High powered Executives take Big pensions and Big bonuses ( Big is good for them) yet the small arm of the High street Banks continue to stay profitable. Big companies are now heavily competing with the small companies, cutting prices chasing the work, in times not long past these companies were making it big with big prices an open check book, they would dismiss the small casting them aside for the big buck jobs that are now drying up, welcome to the small always here striving not to make it big but to keep it small, to keep the trust and deliver on our promises. The benefits of small means the Owner makes all the customer interactions and makes the decisions, we are able to tailor our services and business plan when the competition changes theirs, small means we can tell the truth, we can take calls and email enquiries from our customers. Small means we can deal with you personally, we are succeeding because we are good not big, we are small but we think big. Some of the Best things come in small packages. The next time you consider booking services think small not big, get that survey face to face and make your own impressions.